Branders Are a Girl's Best Friend

Fifty years ago, on August 5, 1962, American icon Marilyn Monroe died. Her death also marked the birth of one of the strongest celebrity brands in history. Second only to Michael Jackson and Elvis Presley, Forbes Magazine reported that the Marilyn Monroe brand, through digitally enhanced advertising, promotional products and souvenir items, is a living, breathing entity capable of generating millions of dollars a year.