Rethinking Children's Fashion: Casual, Fashionable and Durable Is Doable
Josie Bauer, daughter of Scott Bauer, Production Manager (Promo Marketing)
Audrey DeFrancesco, daughter of Meghan DeFrancesco, Vice President/Publisher (Promo Marketing)
Jansi Stella, daughter of Nichole Stella, President (Promo Marketing)
Colin Leskusky and Dylan Leskusky, sons of Dave Leskusky, President (NAPCO)
While planning to shoot this video, I had a vision of how the end result would look: kids laughing on cue, playing with specific toys while wearing particular garments, etc. Just hours before the shoot, I realized there's nothing more amusing than kids just being kids. I crumbled up the shot list, let them pick whatever toys they wanted to play with, and had the guys from our video services department capture the chaos on camera. The shoot was a blast, and the video is chock-full of energy and more entertaining than my original vision.
It just goes to show that not everything turns out best with a plan in place.
This video can be seen again in the Teen, Tween & Children's Wear story of Promo Marketing's December 2014 issue. Just scan the page using the free Layar app.