Viral Marketing: The #IceBucketChallenge and How It's Still Relevant
Many of us have dumped a bucket of ice on ourselves this past summer to raise awareness for ALS. No joke, I did it three times. I eventually became sick of seeing the videos on social media, but still couldn't stop watching.
Promo Marketing Group challenge (skip to 1:50 to just watch the "icing"):
The more I watched, the more I learned about the disease; the challenge's accompanying hashtag #IceBucketChallenge led me to facts (and more videos, of course). My growing knowledge of the disease led me to donate, which more recently led me and a group of friends from work to start a team called Napco Media in the 2014 Greater Philadelphia Walk to Defeat ALS®
And here we are, four months after the Ice Bucket Challenge trended, continuing to raise money and awareness for ALS:
According to the ALS Association, the Ice Bucket Challenge sparked $94.3 million in donations from July 29 to Aug. 27 this year in comparison to $2.7 million during the same time frame last year. Isn't that crazy? I would have never donated to the ALS Foundation if it weren't for the challenge. It got people hooked on fighting for a cure for life. It got us hooked!
The Ice Bucket Challenge videos brought extreme success to the ALS Foundation. They merged fun with strong emotional connections, and that's not an easy thing to do.
So, what can a video do for you?