Change? or Transformation?
Want to attend an industry meeting in Las Vegas but need to also be at a client's meeting in New York? Not a problem. Already, Cisco Systems uses telepresence so that their executives can be two places at the same time. (Doubt it? Go to YouTube and search "Telepresence.") "Beam Me Up Scotty!" is now a reality with virtual presence and holographs.
Just when you were getting used to chaotic change, transformation takes place. These are things that are changing the rules of marketing and the rules of business. Be ready to write your own!
(This is part two in a multipart series on the The New Rules of Marketing. Read part one here. Watch for more in this series in the upcoming weeks ahead.)