Pictured to the right is the best promotional product that I've received this year. The glass, that is, not what's inside. But that stuff is OK too.
That tumbler, branded with the distinctive Maker's Mark red wax, was recently given to me by a friend who was moving away. We raised a drink the night before he left, and if we had used any old rocks glasses, it wouldn't have stuck out in my mind. Because of the distinguished branding, I'll always remember it, and hold on to it for that much longer.
It sounds like an ad for a liquor company. It's also true, and a testament to the effectiveness of promotional products. I'm sure many of you out there have similar stories, both of products and toasts that are important to you.
Well, here's one more. Go ahead, lift your coffee mug. Don't hit the monitor too hard.
I wanted to take this opportunity to raise a toast to all of you. We've had a good year, and I can truthfully say I've had a great time. I enjoyed covering the major news, the business deals, the nanny-stating and the industry initiatives, but what I enjoyed more is your participation. If you weren't here, neither would we be. Thank you for the emails, the comments, the tweets and all the rest. I hope 2011 was as good to you as it was to us, and I hope 2012 is better yet for us all. Thank you for coming to PromoMarketing.com, and thank you for reading.
I'll be out of the office next week, and but I'll still be (extremely infrequently) checking my email if you need me. The following week I'll be in Las Vegas for The PPAI Expo, and I'm looking forward to seeing many of you there. Say hi if you see me, and maybe we celebrate the New Year with a proper toast. Cheers.
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.