6 Reasons Why Marketing Fails and How to Prevent It
Sixth: Lack of Desire or Need on the Part of the Client
At some level you can’t control this, however, you will have a greater return if you understand the need and the pain of the audience before you market to them. I always follow one strict rule: Identify the pain point and market a solution to that pain. You will find that you will have a greater response rate by getting into the mind of the client or prospect rather than making assumptions about what cute item they may like.
So when it comes to marketing, there are no guarantees. Marketing opens doors, and hopefully your sales acumen and knowledge will close the deal. Work hard at honing these skills and avoiding the pitfalls that make great marketing not so great.
Until next month, continued good selling.