Become a Better Strategic Partner by Helping Your Clients Plan

The promotional products industry for decades has bred reactive salespeople. As I have interviewed top performers over the years, one trait seems to surface more times than not. No, it’s not the verbalizing of having “great customer service.” It’s actually putting that statement into practice well beyond what most would consider good customer service.
A couple weeks ago I read a blog post by Seth Godin, a gentleman I consider to have one of the most amazing business minds today. He makes you think (if you choose to do so, and I do). Look at what a portion of his “ What does your brand stand for?” post stated: