Cocktail Party Marketing
Always keep in mind the importance of conversation. If you get so focused on pushing a specific message out, you will come across as lecturing. Remember to be a good listener because this is your opportunity to get real-time, real-life feedback. You can learn what your audience is looking for from service providers, learn what their pain points are, and what they need to make their job easier and for them to have a great buying experience. You can use this medium to explore new service offerings, to get feedback on new product offerings and new approaches to sales and customer service.
Remember to be genuine and to be genuinely interested in their side of the conversation. People can spot a phony a mile away. Like at a cocktail party, have fun and make new friends. You'll be on your way to the new rules of marketing: Turn strangers into friends, friends into customers and customers into raving fans!