Sports Marketing Lessons from Wimbledon

Yesterday, GQ reported what Roger Federer will be wearing to play in The Championships at Wimbledon: a monogrammed Nike Premier RF tennis polo and matching sweatbands, bandana, socks and shoes. All pieces are available on Nike's website, as well as other Federer-inspired apparel. (The "Roger That" shirt is probably my favorite, because it would translate easily to the promotional apparel industry.)