Communication Lessons from a Teenager

I've always loved using a variety of communication methods with people, and adapting to what they use—and what the situation calls for. We are warned about the Gen Y buyer who is telephone-adverse and wants the quick, non-personal communication found digitally. Every day, customers have decisions to make. These decisions vary in magnitude. When spending a large amount of money and hoping for a strong return on investment, it's tough for the buyer to make a confident, informed decision when left to nothing but their mobile devices.