Could This Be Love? My Valentine's Blog
Jim Collins, in his seminal book "Good to Great," describes a hedgehog concept as a sweetspot that facilitates greatness. The hedgehog concept is the convergence of what you are passionate about, what you can be best in the world at, and that you can make money doing it. I think for many of us, that describes this business. I love it when I see someone get passionate not just over a writing instrument or a calendar or any of our number of things but genuinely excited about what it can do for a business or a life.
Yup. It must be love.