Creativity is Fantastic
I realize that all this is likely pretty elementary stuff for most salespeople, which is why I almost didn’t write on this topic. But, I thought Bowles' and Hayes' ideas were pretty intriguing, and the solution they both suggested is an area where I can actually provide advice.
Bowles and Hayes both recommended creative approaches, or “thinking outside the box” when trying to sell items that are less conventional and more qualitatively varied. And while I may not know much about selling, creativity is an area where I suppose I count as a “professional.” I am a writer after all, I do basically make my living off my quirky little brain. I’m not saying I’m like Dostoyevsky or anything, but since his advice would probably be to drink a lot, all alone, in an old shack in rural Russia, that’s probably for the best. Selling golf balls from southern Siberia is likely pretty tough.
Next week, I'll write up some tips about how to get your creative side going and working for you that don't involve lonely hermitage or abysmal, existential despair. Shocking, I know, that there are routes outside those old standards, but I suppose you'll just have to check in next week to see for sure. (In the writing business, that's what we call a cliffhanger.)
*Charles Plyter Fact of the Week: Charles doesn't like guinea pigs. He says they “freak him out.” Not in a way that he's scared of them or anything, it's more that he finds them a little gross. I, on the other hand, don't like guinea pigs because they get sick and die too easily, which depresses me. I'll leave it to you all to judge who is more psychologically damaged, the person who finds something cute repulsive, or the one who can only worry about them dying. (Hint: the answer is Charles, because guinea pigs are adorable.)