3 Reasons Promotional Products Work Better Than Most Online Advertising
In summary, here are the three reasons promotional products are better than online advertising:
- Promotional products cannot be blocked.
- People engage with promotional products and are exposed to the advertiser on every use.
- Promotional products generate consistent and repeat exposure.
I love online advertising and we use online advertising in our business. It is an important part of the marketing mix, just like promotional products are an important part of the advertising mix.
One final thought. According to the article, I'm a bad person for blocking ads and thought to be stealing from publishers. I say, "Hogwash." Make your ads useful and I won't block them. The same goes for promotional products. Give me something useful and I won't throw it away.