5 Secrets for Using Promos at Events
I recently attended Magento Imagine and Informatica World, both in Las Vegas, and got to see how non-industry people are using promotional products at events. Watching the booth staff and interactions from attendees was very telling on what should and should not be done. I also spoke at Informatica World where I used promotional products in my sessions and was given a speakers gift before heading off to attend a Geiger event for top sales partners. I'll share a lesson learned from each of these events.
For both my sessions at Informatica World, I gave away Gap sticks, screen cleaners, flashlights, and stylus pens. I used them to encourage audience interactivity but all items were chosen specifically because they would fit in briefcases and suitcases. It's important to keep items small enough (and desirable enough) to make it out of the hotel room. Beyond the products, the great content really ensured a good session, but the promotional items helped keep things lively. I was also able to stress the value of promotional products to a few hundred people. I got lots of positive feedback from the session including this tweet:
"Promotional products are powerful when used properly. Help your clients not only pick the most creative products, but help them implement the best strategy to maximize their value."