Dale Denham - 7 Truths About Electronic Communication in the Promotional Products Industry

By Dale Denham

Suppliers and distributors are finally moving forward in improving electronic communications. While there are plenty of hurdles still to overcome, the industry is finally moving forward and making real progress.

Here are things that are happening now:

Top suppliers are now providing inventory via Web services.
Top suppliers are sending order status via Web service and via email formatted for electronic consumption (as well as human consumption).
Select distributors are sending orders with XML data so that the vendor doesn't have to re-enter most/all the information.

Plenty of work remains to be done:

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Dale Denham Author's page Dale is a business leader who is best known for providing business-focused I.T. leadership. He believes technology is not limited to increasing efficiency, but is essential to driving revenue. Dale strongly believes having great people is the critical ingredient to success no matter how great your technology might be.Known to many in the promotional products industry as a leading technologist, Dale is using his mix of business and technology to help drive the industry forward. One of the leaders and founders of the PromoStandards effort, Dale and others are working hard to address industry inefficiencies. Dale also is a board member of PPAI through 2018.Follow Dale on Twitter @daledenham or connect with him on LinkedIn via http://www.linkedin.com/in/daledenham.