It Pays to go to the Dentist
This is an awesome example of how a simple video posted online can turn into a phenomenon. If you've spent any time surfing the net you have surely seen the youtube video "David after the Dentist." If you haven't, definitely check it out. It will leave you either rolling in stitches with laughter or wondering why David's dad posted such a thing. Either way, this simple video (that has been viewed some 53 million times) was shot and posted without much thought behind it at all and has managed to earn David's family cash in the low six-figure range. How bout that for viral marketing?