Dealing with Internet Price Shoppers
These days Internet sites abound with promotional products, frequently at discount prices, but can a website provide the level of service, creativity and product knowledge that you, a promotional products sales professional, can?
Here's something to do when this challenge presents itself. Every promotional products sales professional needs a really good way to compete with this all-too-frequent problem. It should address:
The Problem: These days searching the Internet can be very time-consuming and hit-or-miss. Plus, when problems arise there may be not be the level of customer service or knowledge you expect.
The Solution: The good news is I'm a promotional marketing expert. I can find the perfect item to meet your objectives, at the right price, faster than you can—and I guarantee product quality and safety and on-time delivery. My vast knowledge, experience and supplier resources will ultimately save you time and money.
A Way to Stay Top of the Mind: If your prospect is still not interested in your service, ask permission to send them periodic free business promotion tips or interesting articles. Demonstrate your expertise. The prospects you most want will come to realize the value you provide and see you and your service as a way to make them look good and a proven time- and money-saver.
The Extra Touches Only You Provide: Ultimately you are the real differentiator. What are you doing to create a "wow" experience for your clients? Small extra touches such as real time order tracking, spec and virtual samples, hand-written thank-you notes, trend reports, and marketing tips and resources are just a few of the ways you can stand out and get your prospects and clients thinking of only you when they have a need to promote their product or service.
What do you say when a prospect or client says "I found it cheaper on the Internet?" I would enjoy hearing your thoughts. All replies are welcome. Just hit the reply button at the bottom of this post.