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Last week in Threads, we highlighted how exciting printing on apparel was when it first came out. Fortunately and unfortunately, that is no longer the case. Branding apparel has reached a new level: It so common it is no longer revolutionary, but this notoriety also brings opposition. Specifically opposition from those who seem programmed to push back from the norm of the generation before: young people. Whatever you want to call current 18 to 29 year-olds (Generation Y, millennials, hipsters), their buying decisions are shading the shopping trends of the United States. Marketing efforts have already been tweaked to appeal to tech-happy people, but how do you target those no longer interested in branding?
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- Categories:
- Apparel
- Apparel Accessories
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Colleen McKenna
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