Don't Lose Site of Classic Business Building Strategies!
Through our social media involvement, someone brought an article to my attention that I wrote a couple years ago. For years I presented this content in seminars at industry events around the country. I chose to stop traveling to focus on my family and other business endeavors, but it's possible you may see me out there teaching in 2012. I'll bring a fresh take on marketing that worked then incorporated with what will work now!
Those who follow my writings know that I'm all about new technology and change. Some things however are timeless and this article presents some of these award-winning business growth strategies that will be effective today. Enjoy.
Package Your Business for Success
When it comes to building things, I'm just not mechanically inclined. My best skill is finding the right person to do the job. Over the years, I've been grateful that I married well. My in-laws are smart, engineer types with nice, stable jobs. I'm an entrepreneur who made my wife's parents very nervous when I asked to marry her. They wondered how I would support their daughter. It's been 18 years, and they don't worry anymore. Marrying into this family has been great for me because there's always a brother- or sister-in-law to help when we need to build something or assemble toys.
While building and fixing things around the house is not my strength, my entrepreneurial and creative approach to business-building has served me well. Many years ago, our company adopted a business-building marketing and branding position, discovering that we could package our business for success by uniquely presenting our company. With this in mind, we developed the PPAI Pyramid and ASI Spirit Award winning Marketing Toolbox Package, which creatively demonstrates that we have the tools available to help our clients build their business.