Don't Lose Site of Classic Business Building Strategies!
A marketing package makes a powerful statement and it doesn't need to be expensive. The package is a high-impact way for your company to stand out from the crowd. When you meet people at a business event, let them know you want to send them information on your company that illustrates what you do. Send the package and follow up to make sure they received it. This gives you the opportunity to make another connection with prospects and gets you closer to earning their business.
During your initial meeting, ask them what shirt size they wear and then include one with your package. Market research shows that more than 200 people can view imprinted apparel when it's worn around town. That's great advertising value! After being in this industry for more than 20 years, I still love it when I see one of our All American Marketing Group T-shirts on someone at Home Depot or the mall, and I have no idea who the person is.
When you create a quote for new prospects, don't just give them a price. Send them the pricing along with your marketing package illustrating why doing business with your company is a good choice. Chances are your competition doesn't do this, giving you a competitive advantage. Through the years, we have seen the impact our package has had earning us the business and learned that just sending a quote without our innovative presentation takes a key business-building tool out of our hands.
There is not enough space here for the entire article and ALL the information we have to share. Click here for the full story, including information on the innovative "Business Relationship Blueprint." Best selling author Dr. Stephen Covey called the "Blueprint" "tremendous and fantastic," adding that it builds "intellectual and social capital." This is good stuff!