Living in major metropolitan city, it's hard to celebrate Earth Day: we don't have a lot of, you know, earth. Like most urban areas, we've replaced all of our trees with Starbucks franchises.
While some people lament the 'bucksification of America, I've never been one of them. I typically frequent privately owned cafes, but I don't resent Starbucks' success. They offer good benefits to employees, they are the single largest buyer of Fair Trade Certified coffee in North America, and they are the fourth greenest company in the U.S.
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.