Last July, I wrote about a negative shopping experience I had with a local swimwear boutique. In the post I specifically pointed out the benefits of taking cues from customers. I'd like to revisit that idea here.
Not too long ago, my lovable-albeit annoying-cat was acting strangely, even for him. Like any good pet owner, I called the vet and brought my cat in for some testing. To make a long story short, he's okay, but had to stay a few nights for observation. During visiting hours, my husband and I met with two different vets. One doctor was reassuring, confident and friendly. The other doctor? Not so much. Her delivery was such a turnoff that I began to wonder: If we're paying for results, should we overlook the details of the overall experience? Call me greedy, but I want both. If I can find a vendor to accommodate my needs, why wouldn't I give them my business over the "incomplete package?" Here is where things went wrong and how it could've been a better experience for both parties.
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.