Nailed It: Primetime Emmys, Polish and Promotions
The 65th Primetime Emmy Awards proved to be a mixed bag. Approximately 3.5 hours of predictably boring television overshadowed several unpredictable wins (no disrespect, but this “Breaking Bad” fan is looking at you, Jeff Daniels and Bobby Cannavale). Why do I tune in to support an academy that freely hands out Outstanding Lead Actor awards to Jim Parsons? For the fashion, of course.
From Christina Hendricks’ form-fitting Christian Siriano number to Heidi Klum’s sparkling Versace gown, the designs didn’t disappoint. But something else caught my attention: the nails. Last year, E! raised the bar for red-carpet coverage with a new feature called the “mani-cam.” The concept is simple. It’s a mini-red carpet that gives celebrities a platform to show off their fancy manicures (or “a diorama that makes famous people’s hands look like evil, blinged-out, well-polished finger monsters that are going to take over the world,” according to Celebritology blogger Jen Chaney). Taking cues from New York Fashion Week, some celebrities modeled soft neutral tones, while others opted for brazen shades and/or playful nail art.
Red carpet-ready nails aren’t just for TV land’s elite, though. There’s a huge community of nail enthusiasts out there, which spells opportunity for the promotional industry.
Tap into the niche with these three award-worthy products.
So many polishes, so little time. Eager clients can remove nail polish quickly with Custom HBC’s non-acetone remover pad in single use packette before moving on to the next hot shade.
Neutral polishes, vampy shades, flashy metallics—why settle for one look? Clients don’t have to thanks to Diamond Cosmetics Inc. They can choose four different shades from the company’s extensive color chart to complete their set. All four bottles of nail enamel (.25 fl. oz. each) are packaged in a clear vinyl bag. A base coat and/or fast drying topcoat may also be selected.
Proper fingernail care is a must for strong, healthy nails. Complete with a bead chain attachment, this vinyl manicure set from Hit Promotional Products has all the necessary tools: scissors, nail clippers, a nail file and tweezers.