Sink or Swim: Taking Cues from Customers

Daily pop up storms aside, what’s not to love about summer? I’ve got an answer: bathing suit shopping. (Ladies, I know some of you are nodding your head in agreement!) Unfortunately, in anticipation of an extended beach getaway, I couldn’t postpone this dreaded task any longer.

I ventured out to a local swimwear boutique that specialized in fitted sizes beyond the generic S, M, L. But an inattentive sales attendant quickly crushed any hope I had of making a purchase. Admittedly, I don’t specialize in closing deals and landing big accounts. However, there’s something to be said for the customer perspective—even if it’s seemingly uncomplicated. And if my little corner of the Internet can help even one person, consider your time here well spent. Here’s where things went wrong and how it could’ve been a better experience for both parties.