Email Subject Lines: The Worst Advice You're Probably Taking
How believable are these statements about email subject lines? This cold email subject line earns a 34% open rate for a B2B software company: "[first name], quick call next Tuesday?" This subject line earns a 42% open rate: "Time to meet?"
If you've sent any cold email lately, you'll be laughing right about now. These are two of the worst performing subject lines these days ... based on my personal experience sending cold email, as well as my wider experience coaching B2B sales reps.
Yet, these claims are being made by a sales email automation software provider. In fact, these particular subject line claims come from a respected, growing software-as-a-service (SaaS) company. They're publishing a guide book of subject line advice.
So are these subject line claims fact or fiction? It matters not. What matters is there's a fox in the hen house.
Who Do You Trust With Sales Email Strategy?
Where do you/your reps turn for sales email best practices? How are you educating sales reps ... or how are they educating themselves on email subject lines? Who do you trust with the email writing portion of your sales prospecting strategy?
Googling templates can be dangerous. You won't find a better-than-average way to start email conversations via Google. Because Almighty G is everyone's top go-to source for subject line short-cuts.
Most demand generation, marketing, sales enablement pros and reps are turning to software vendors claiming communication expertise. Yet 95% of folks I meet experience complete lack of success using these tips.
Here's why: The tips and advice are garbage. There's no other way to put it and I won't single-out any one provider.
Yes, I admit, it seems logical ... turning to vendors providing sales email automation tools. But most organizations fail to realize: trusting software vendors ensures sending sellers to market with sub-par email subject lines and messages.