Email Subject Lines: The Worst Advice You're Probably Taking
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How believable are these statements about email subject lines? This cold email subject line earns a 34% open rate for a B2B software company: "[first name], quick call next Tuesday?" This subject line earns a 42% open rate: "Time to meet?"
If you've sent any cold email lately, you'll be laughing right about now. These are two of the worst performing subject lines these days ... based on my personal experience sending cold email, as well as my wider experience coaching B2B sales reps.
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Jeff Molander
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Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold," speeding them toward qualification.
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