By
Matt Kaspari
and Cas
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The past few weeks we have been taking an in-depth look at brand identity and how to infuse every aspect of the marketing mix with that brand identity. Large companies spend hundreds of hours and thousands of dollars developing their brand identity and marketing this identity appropriately. Whether you are working with large companies that have entire departments devoted to the marketing of their brand identity, or a small business with one department for every business function, defining the identity of their brand is of the same importance.
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Matt Kaspari
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