Empowering by Educating Your Sales Team
3. Focus on Creating an Experience, Not a Sale
At Kaspo, our sales team members are referred to as brand loyalists. The title of a brand loyalist reminds our sales team what is at the essence of their everyday function when interacting with clients.
Brand loyalists are educated on the processes, products, and suppliers that are involved in accomplishing the objectives of the client. With this foundation they are able to guide clients to empowered decisions.
For example, when a client calls and says they want pens the brand loyalist does not respond with an "OK" but rather with a deeper question of why do they want a pen, how do they see the pen functioning as a piece of their marketing campaign, and what are they hoping to accomplish with this pen.
The deeper questioning reminds the client that they are in good hands and that we are the experts in empowering brands.
We know our products, we know our clients brands, and we know marketing. With these cornerstones we craft on experience that yields an empowered client. What you get out of your sales team is all about what you put into them.