Everyone is a TV Producer. Everyone Has Their Own Channel.
The thing to remember with all of these new tools that are available to you is that you need to plan them. This requires a strategy and a message. If you had the keys to the local television station, you wouldn't just walk in randomly and put random content on the air. Think of your YouTube channel as your personal broadcast booth and produce some sales winning content.
Coming up next: blogging—should you do it?
(This is the ninth part in a series on the New Rules of Marketing. In my next post, I'll discuss the modern telegraph and its relevance to your business. Read part 1, part 2, part 3, part 4, part 5, part 6, part 7 and part 8.)