Familiarity Sells

So go ahead, be innovative but be familiar in your presentations whether face to face or on the web.

For a more in depth look at how familiarity sells and how you can be innovative while still being familiar, look at this blog post on CXL The Science of Familiarity: How to Increase Conversions by Being Completely Unoriginal. In fact, my blog post is largely inspired by this longer more in depth look at how familiarity sells and simplicity converts.