Blogs and Brownies
A few weeks ago, Teen Vogue held a panel in New York City to discuss how the fashion industry can and must employ social media. The New York Times reported that the viewers included students and young fashion-industry hopefuls chosen to attend that and other panels provided by Teen Vogue University. Audience members asked questions about how to make their blogs and fashion websites stand out. Their extensive knowledge of the industry and social media platforms illustrates the future of fashion. If anyone was worried about how an industry reliant on top-secret shows and print magazines would fare in the digital age, they need no longer worry. These young men and women are already making a difference before their names are even known. They are spending time on Facebook, Twitter and YouTube getting to know the ins and outs of the powerful websites before they reach 18. This knowledge and use of social media is something every industry needs to employ, so if you have not already, create social media pages and encourage your clients to do the same. Also, like Promo Marketing on Facebook and follow our Twitter feed.
Moving on from social media to more tangible things: this week we are finishing up production on the 2012 Buyer's Guide. The end of this rather intensive project comes at a great time: the beginning of the holiday season. Thanksgiving (and Christmas soon after) has me thinking about baked goods. I've been trying out recipes perfect for the sweet-filled season, like homemade peanut butter cups and peanut butter frosted brownies. If you have not already clenched your holiday promotions, try sweetening the deal literally with cookies, cakes or brownies like the Fairytale Brownies we received from Crystal D a few months ago. (A picture of the glee upon receiving said brownies can be seen on our Facebook page.)