Is There Room for Fashion in the Promotional Products Industry?

I'm writing the 2012 Style Preview for our December issue. The feature gave me the opportunity to interview some of the leading apparel suppliers in the industry. I took the chance to ask them about how they thought fashion and pop culture fit into the promotional products industry. I dedicate much of what I write on this blog to tying the promotional products fashion industries together, but I wanted to see what apparel suppliers thought. See their responses below and read their advice for 2012 apparel sales in Promo Marketing's December issue.