Have you ever felt reluctant to make a sales call, follow up with a client or attend a networking event? I know I have. Here's something to keep in mind.
Most prospects and clients need you as much as you need them. They have the challenges and you have the ideas, experience and knowledge to solve those challenges using one of the most cost-effective, appreciated and memorable marketing tools available: promotional products!
Switch your mindset from being a salesperson to being a solutions provider. You're a problem solver, not a commodity vendor. Focus on how your ideas and the products that reinforce them are going to help your prospects attract more business, get more qualified leads, launch a new product, reward their employees, encourage a healthier lifestyle or enhance workplace safety. And that's just to name a few of the ways promotional products can be a great marketing tool.
Focus your attention on the value you provide not the products you sell, and watch your sales soar!
What do you think? How do you stay motivated when you're feeling reluctant? Please comment below.
Rosalie Marcus, The Promo Biz Coach, is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them at www.promobizcoach.com. Reach her at Rosalie@promobizcoach.com or (215) 572-6766.