Fresh Thinking and Innovation... A Sure Bet for Success

Reflecting on The PPAI Expo week, one thing that became evident to me is the need to be open to change. Through the years, I've talked to suppliers and distributors about how they market their companies and it seems many don't see the need to embrace social media and new ways to share their products and services. Who will the "new" buyers be? How will they want to be reached? The methods of the past aren't necessarily the same ways that will lead to success in the future.

My focus for 2011 through my industry resource program FreePromoTips and my distributor business is to focus on fresh thinking and innovation to effectively communicate with our marketplace. This is another sure bet for success.