If you are a student of your industry and a student of your clients’ challenges, you create value. But it’s only value if you share it widely and generously. One of my mentors was a PPAI Hall of Fame member—the late, great Glen Holt. Glen never charged me a cent for years of great advice, council and valuable consultations that were a major influence on my career. The biggest gift he gave me was his example, which I try to emulate.
Live out your values and let them show. Only make promises that you know you can keep. Be brave enough to be yourself and share your knowledge. Champion causes outside of your company and yourself, and show your charitable nature. Get real and attract your vision and live out your mission.