Giving it Away for Free
Hi. Welcome back, you.
Since I got nothing but crickets from my last post’s call for comments, I am forced to do all the heavy lifting this week. But that’s the point of having one’s own blog, I suppose. It seems you’re onto the fact I’m trying very hard to not have to think of a new topic each week. Thanks reader, for always keeping me on my toes and teaching me a life lesson to boot.
Now, let’s talk a little bit about things that are free.
First up, free editorial. Suppliers, I’m going to let you in on a not-so-hidden secret: We’re always looking for cool stuff. Always. There are 12 issues of roughly a hundred pages for us to fill each year and a readership of 65,780 people who want to check out each and every one. It’s a symbiotic relationship we have, you and I. If anyone from PM—or any editor at any magazine in the world for that matter—want to give you free publicity, for the love, take them/us up on the offer. It’s worth five minutes of your time. Trust me.
Second on the list is a little free advice (and the real topic of today’s blog). In my most recent marketing Q&A in the October edition of Promo Marketing, Holly Berkley—interactive marketing consultant and author of “Marketing in the New Media”—said, “Your Web site should be the center of all your marketing efforts and reflect your professionalism … .”
Likewise, on CNN.com, a question was recently posted in the “Ask Fortune Small Business” section http://money.cnn.com/2007/10/25/smbusiness/website_traffic.fsb/ on how to increase traffic to a Web site. Part of the response, from Michele Chambers Mills, president of Charlotte, North Carolina-based marketing firm FunnelFusion, was, “Does your site guide visitors to the pages that are most useful to them? Do you update it frequently? Is it visually pleasing? If the answer to those questions is no, you may need to hire a good web designer to help you.”