Good Products... Good Prices!
I started to realize that these e-mails have value as I hunt for fresh ideas I can offer my clients for the distributor side of my business. This is a paradigm shift in my thinking. As a salty old industry veteran, I just thought e-blasts were for stuff sellers. Wrong.
While I personally was not a fan of blasts, my thinking has changed and I confess that I actually now like them and use them. I've become good friends with Brad Cairns from Promo-Cast and we use his company to promote our SuccessTracks Education Experiences and spotlight important topics FreePromoTips covers.
We receive a tangible result from these e-blasts and I know suppliers do as well. Brad told me about one of his customers who had a product on a blast that a distributor needed. Their previous supplier could not deliver the item. It turned out that this has resulted in significant ongoing business for the supplier and the distributor is happy as well. It only takes one look from a distributor for a supplier to get business from these e-blasts, which is why so many use them. I understand why so many distributors and suppliers are into e-blasts.
This "Ah-Hah Moment" has tweaked my thinking on how we can help both distributors and suppliers in a new way on FreePromoTips.com. Since this program was created back in 2005, it's been my position that we need to be showcasing products, while also offering real world selling solutions. That's something we still feel strongly about, but there also is a value to showing products in a way people are used to seeing.
We have launched a new section on FreePromoTips.com... GP2: Good Products. Good Price. This component of our program features product specials and video product reviews. After talking with suppliers and distributors who understand the unique way we reach the marketplace, it's clear that this will be a nice supplement to our other business building content and industry commentary. What a revelation: Good Products-Good Prices... GP2!