Google AdWords vs. Social Networking for Small-Business Promotion

I stumbled across an article in the New York Times the other day that I thought was worth sharing. Called "Trial and Error with AdWords and SEO," the article is about a small, high-end plus-size clothing store and a few of the different ways the owners tried to advertise their business online. They began promoting the store, called La Grande Dame, with Google AdWords but didn't really see any returns. After a few other P.R. standards, the owners eventually settled on a social networking campaign, to which they had much more luck.