Grease Is the (Promotional) Word - Print & Promo Marketing

By Hannah Abrams

It was with great hesitation that I tuned into "Grease: Live" on Fox last week. Don't get me wrong—I love the "Grease" movie—but I assumed this new version could never live up to my favorite childhood movie. However, three seconds into the opening credits of Jessie J singing "Grease Is the Word," and I was annoying my roommates by singing along. My inner child was singing and dancing all night long. And apparently I wasn't the only one—12.18 million viewers tuned in for the program.

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Hannah Abrams Author's page

Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his ~~first~~ second Academy Award.