A McDonald’s That Doesn’t Sell Hamburgers
Can you imagine pulling into a McDonald’s drive-thru, ordering a hamburger and fries, and the worker tells you, “I can get you the fries, but we don’t sell hamburgers. You need to go across the street for that”?
That’s how crazy it is when distributors in our industry don’t sell print. Businesses spend $20 billion on promo and $180 billion on print. Not selling print to your customers is like a McDonald’s that doesn’t sell hamburgers. That would be a huge missed opportunity.
The people who are buying promotional products are the same people who are buying print. In fact, they are buying up to ten times more print than they are promo. These are your clients in the marketing, human resource, executive administration and operations departments who need catalogs, brochures, calendars, direct mail pieces and more. Don’t miss your chance to sell hamburgers when you are already selling fries and shakes.
Customers order from people they know, like and trust. When you have great relationships already built with these people and you aren’t selling them print, you are walking away from more sales than you are actually getting. Take the next step and become a complete solutions provider. When you become the complete package, the one source with infinite resources, you move from being the “pen guy” or the “T-shirt lady” to the “go-to” person for all your clients’ needs.
If you’re not selling print, your customers are giving thousands of dollars away to your competition. That’s money that could be paying for your new car, your next vacation or your child’s college tuition. There is no reason that you can’t go out and get all your clients’ marketing spend. The only thing standing in your way is you. Offer your clients everything on the menu. Embrace print and the possibilities it holds for you, your business and your future.