A McDonald’s That Doesn’t Sell Hamburgers

Can you imagine pulling into a McDonald’s drive-thru, ordering a hamburger and fries, and the worker tells you, “I can get you the fries, but we don’t sell hamburgers. You need to go across the street for that”?

That’s how crazy it is when distributors in our industry don’t sell print. Businesses spend $20 billion on promo and $180 billion on print. Not selling print to your customers is like a McDonald’s that doesn’t sell hamburgers. That would be a huge missed opportunity.