Our Real Business Is Not the Promotional Products Business

Our business is about building the lifestyles of our dreams. And to create the lifestyle you’ve always wanted to live for yourself and your family, there are just two things you should be focused on—activity and pipeline. That’s it.

Staying focused on the right activities (prospecting, penetrating current accounts, hiring and managing sales reps, and mergers and acquisitions), and building and moving your pipeline are the two most important keys to success. Every day at Proforma our team weighs in on what we have been able to add or move in our pipeline and we distribute a daily report. We organize our deals by where they are in the pipeline: Deals that are going to close in a year, six months to a year, within the next six months. And, of course, we share our “wins” when we close a deal in the pipeline.