Happy (Earth) Mother's Day!
*1% For The Planet lists around 1,700 charities; 1,424 of which are in North America.
Mark mentioned he liked 1% for the Planet because he's able to choose where his donations go, as opposed to the organization just handing it out on its own. I have to agree that feature is pretty neat. In just a few minutes of browsing around, I found a charity that cares for one of my favorite local beaches, and a few others that do wildlife conservation in New Zealand (What? I love kiwi birds).
Overall, I think 1% For The Planet is an interesting and clever way to run a charity, uniting businesses and nonprofits of various sizes while also providing monitoring and verification. I suppose it's debatable how charity connects to corporate environmental stewardship, but Mark raised the important point that there are parts of manufacturing and distribution where Boardroom ECO Apparel can't do much about certain environmental damages, like fuel used in shipping products. Donating to 1% For The Planet was his way of compensating for such things, sort of like buying carbon offsets.
CHARLES PLYTER FACT OF THE WEEK: Charlie's charity, Charlie Needs Spare Quarters for Soda or Sometimes Cheetos, has yet to be approved by 1% for the Planet. My charity, Hammocks or at Least Little Beds in the Office, isn't doing much better. We're thinking about appealing, but have neither the quarters or nap-based motivation to fuel a successful countersuit.