Have Just the Rules Changed? Is it a Whole New Game?
Just because the promotional products industry is experiencing the shift and is going through transformation, does not mean the industry is shrinking or going away. What is going away are the old rules. What is going away is the old game. The industry will continue to grow. Opportunities in our industry will continue to explode. Promotional products will continue to be highly relevant and extremely powerful advertising, communication and engagement tools and vehicles. We can be a part of this exciting growth industry and we can invent, define and play this whole new ballgame.
Change is the new normal. Get used to it.