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When it comes to promotional products, the end-user clients in today's marketplace likely wear many hats within their organizations. It's a given that in most instances, they don't have time to fully understand all there is to know about the shifting environment of product safety regulations. "Just tell me it's safe," is the expectation from the client. They don't need to know how, but they very much want to understand why. The role of Shumsky, as well as with the eleven other members of the Distributor Advocacy Council, is twofold. They want to ensure they are getting the right documentation from their vendors on an ongoing basis while sourcing from QCA-accredited suppliers, and at the same time, they are passionate about helping other suppliers understand the importance of safety and compliance by using accreditation as one parameter for preferred supplier status.
Speaking of newly-accredited suppliers, we have had a surge in the past week or two. We now have a total of 30 members that have had their manufacturing processes accredited by QCA. Congratulations go out to American Ad Bag, Otto Cap and Chameleon Like for completing the journey.
How about you and your organization? Do you have a sales or marketing meeting coming up soon? Maybe we could "meet up" in person. I always look forward to the opportunity to help with a better understanding of the processes of QCA accreditation and the increasing market differentiation it provides.-and I'd love to do that for you and your team. Sound interesting? Send me a note at email@example.com or give me a call at 864-640-1499.
Jeff is executive director of the Quality Certification Alliance (QCA). Prior to that, he was responsible for developing safe and compliant brand merchandise for Michelin. He has worked with brands in publishing, consumer products, broadcasting and film for over 30 years. Follow Jeff on Twitter, and QCA on Facebook.