How Appreciative Are You? 5 Easy Ways to Stand Out and Say Thank You: Part One
Finally, does your client have a hobby or favorite pastime? How about golf or theater? Send them a small gift with your company imprint that they can use when they're not working. Items such as imprinted golf balls and opera glasses make great gifts that are much appreciated.
4. Praise Good Payers
Thank your clients who have prompt paying habits. I know it may seem silly to have to thank someone for doing the right thing, but in this age of less-than-perfect business practices, the client who pays in a timely fashion needs to be appreciated.
I recently received a lovely letter from a well-known supplier that made my day. In essence, the letter said I was to be commended for paying promptly and that my business was very much appreciated. The letter went on to say that I could send it to any other suppliers as a reference for my business. What a great idea! Even if you're not an owner, you can thank your clients for this habit. After all, the sooner a client pays, the better your cash flow.
5. Reward Referrals
If your clients like your products and service, they'll be happy to refer business to you. Don't take those referrals for granted. Always show your appreciation. I like to send a creative promotional gift to my clients who send business my way. In the past, I've used gift cards (they're easy to mail), coffee mugs and apothecary jars, all imprinted with "thank you" and my company logo. What's great about this idea is that several clients liked it so much they started their own "thank you for the referral" promotional campaign.
In my next post, I'll share five more client appreciation ideas.
Speaking of showing appreciation: Thank you for taking the time to read this post! I always appreciate your comments and would love to hear what you're doing to appreciate your clients.