99 Logos for Beer on the Wall
Just as these brands go out of their way to attach themselves to certain lifestyles, so too do bars and restaurants. My favorite watering hole, mentioned in last year's article, has posters, banners and paintings of beer advertisements brought over from Europe, while the dive bar across the street has neon lights for Miller High Life and Blue Moon. Beer is branded for certain lifestyles, and bars in turn brand themselves with certain beers.
According to the National Restaurant Association, bars and restaurants take up a whopping 49 percent of all money spent on food in a year, with the industry projected to make $580 billion in 2010; it should come as no surprise that companies put so much emphasis on getting their beers into bars. Next time you go out to eat or for happy hour, make a mental list of all the promotional items you see, and think about how you can help your service industry clients to benefit from all this branding.
For more ideas on working with bars and restaurants, read Mike's feature “Where Everybody Knows Your Name” in this month's issue of Promo Marketing.