How Can I Make It Happen? (Ask “How” Three Times) Part 6 of “Get Curious About Your Business”

3. How will I make this personal? In order to sell something to someone, you need to create a relationship. Seth Godin said it best. “Turn strangers into friends. Turn friends into customers. And then do the most important job: Turn your customers into salespeople." You need to make an emotional connection. In every interaction you must be authentic, real, transparent and you must really care. When you truly care and can demonstrate real empathy, you set a path of building trust that allows you to solve problems which, in turn, creates a partnership where you’ve taken the price out of the equation. You’re dealing with real people with real problems who are looking for someone that they can trust. Be that person.

When you can answer your “How?” questions, you have laid a path that you can follow, allowing you to build the company you want to work for and will work for you.