Picking a Winner
Lastly, consider the theme of the event when selecting an award. If the event is a black-tie occasion choose an award that is equally elegant and majestic. On the other hand, if the event is an outdoor picnic choose an award that is lighthearted and playful in nature.
PM: Do you have any tips or pointers on using an award's shape to communicate a particular message or sentiment? (Do taller awards feel more powerful, curved ones more soothing, etc.?) What about with color?
AL: Tall and heavy awards make a powerful impression on the recipient. Awards with straight lines and sharp angles have a contemporary feel. Awards with delicate cuts or intricate details are traditional in nature. Color adds vitality, excitement, and energy to an award. Add color when the recipient exudes those same characteristics. Using a color process like colorfill or Illumachrome enables an award to take on the personality of the recipient or symbolize the qualities of the presenting organization.
PM: Do you have any advice on engraving/imprinting on awards? Any limitations distributors should know about? Any general information?
AL: Distributors should know that most of the artwork that we receive requires some modification to make it production-ready. Etched awards require a minimum line thickness to maintain image quality requirements. If the artwork provided contains intricate details it may need to be modified before it is considered etchable. If this is the case, the art department can recommend a layout option that ensures etchability without compromising the visual design of the artwork.
PM: Should a given program present an opportunity for repeat business, like a salesperson of the year award program for example, would you have any advice on how a distributor might lock that up? (designing an iconic award, any sales/customer service strategies you've seen distributors use, etc.)
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