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Any experienced apparel salesperson will tell you age matters when it comes to clothing sales. The youth market likes bright, trendy wear, while more mature crowds prefer muted and longer lasting styles. Generally speaking this may be true, but always abiding by this age rule might actually limit your sales opportunities. Not every teenager covets Ke$ha's blue lips and tattered fishnets. Some prefer crisp polos and pressed khakis. Likewise, some clients beyond their teen years will enjoy a nice V-neck T-shirt instead of a button down. Burnout is a fabrication that crosses generational and gender barriers so here are a few tips on selling it to end-buyers and end-users of all ages.
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- Categories:
- Apparel
- T-shirts and Tanks
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Colleen McKenna
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